Sep 30, 2021
Did you know that the online course market has been exploding over the last few years?
More people than ever are open and eager to invest in learning from the comfort of their own couch — and smart business owners are learning how to create offers that can’t be ignored.
My guest for this episode is the incredible Gemma Bonham-Carter, who helps her clients simplify the heck out of growing an online course business and create email and funnel strategies for daaaaays!
Gemma has a ton of experience in creating digital programs, both live launches and evergreen offers — and she’s not shy about sharing what works… and what doesn’t.
Here’s the skinny:
You do NOT need to have your course created to start selling it.
You do NOT need to have mastered the ins and outs of a fancy teaching platform to run your first course.
Your LIVE launches will always have a greater conversion rate than your evergreen offers.
“There’s a lot of noise in the online space… you need to craft offers that are truly irresistible and really highly sellable,” Gemma says. “There’s some things that people need to be doing to make sure that theirs stand out in the marketplace.”
If you’ve been thinking about creating an online course, you will definitely want to hear Gemma share the lessons she’s learned (and taught her own clients!) and find out your best next steps!
(Bonus: Gemma shares some mind-blowing examples of ways to make your offer completely irresistible!!)
In my latest podcast episode, you’ll discover:
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Highlights:
01:32 Meet Gemma!
02:59 Gemma’s life philosophy
04:54 Multiple revenue streams
07:17 Getting into real estate
09:32 Knowing *everything* in your business
10:44 Gemma’s online business
11:49 First steps to creating your online course
14:59 Bakery online course story
16:52 Launch without a teaching platform
19:05 Strategy sessions
20:42 Gemma’s first evergreen course
26:07 Most successful evergreen funnel
28:54 Evergreen v live conversion rates
32:13 Scheduling your year
34:25 How many people should you serve?
35:04 What do you need to know right now?
36:54 How to make your offer irresistible
Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue
Mentioned in this episode:
Gemma Bonham-Carter
https://gemmabonhamcarter.com/class
https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672
Instagram: @gemma.bonhamcarter